Hello slow fashion, goodbye fast fashion!

Hello slow fashion, goodbye fast fashion!

At ZIA Budapest, we strive for sustainability from the very beginning, from the use of materials to the production process to sales. Our goal is not only to satisfy aesthetic and artistic needs with our work, but also to create value by directing the fashion industry in a more livable, conscious direction. That’s why we’ve been planning for 2017 in the spirit of the slow fashion movement.

What do we mean by fast fashion?

At first glance, fast fashion may seem like a dream come true: the latest trends in copying big fashion houses, at an absolutely affordable price, with an unconscious fast-changing supply. But it is enough to stop for a moment and think about the situation with common sense, and the dream offered is already bleeding from several wounds. Then, as soon as we begin to peel off the glazed layers, it turns out that we are being invited into a linear system instead of the ideal, circular - or at least a much more gentle - economy, to which we are happily joining without hesitation.

These garments are for the most part so trend-sensitive that they will usually hardly remain relevant for the next season, and if they do, their continued wear will be questionable due to their low-quality fabric composition. These textiles stretch, fluff and shred quickly and easily, and can be irritating to sensitive skin, even those with sensitive skin. The most burning problem, however, is their polluting effect. The production of most of these materials is far from sustainable, as is their afterlife, and they are quickly leaving our wardrobes due to their lack of relevance and poor quality. In addition, fast fashion companies are pushing for impulsive and mass purchases with all their cartilage, while also showing serious shortcomings in social responsibility - for example, in terms of safe working conditions and fair pay.

Source: Luise Wagner: The Environmental Impact of the Fast Fashion Industry (SANVT)

What about slow fashionnel?

Slow fashion is quite the opposite of fast fashion. In a nutshell, a slow fashion brand is launching fewer, often limited, products instead of a huge number of collections that are changing at a rapid pace. In the case of ZIA Budapest, these are carefully designed drops focusing on timeless base pieces, made from quality, almost 100% natural materials in a decent work environment, with fair pay for the workers.

This makes the price difference between a fast fashion and a slow fashion product more understandable. If you choose the latter, you will spend more, but your money will pay off many times over: a slow fashion piece can not only be more special with you for many years or even a lifetime, and last but not least, you do not support human rights abuses and harm the Earth. processes.

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