MILAN FASHION WEEK SS22 - HUB

-pieces of their summer collections at Milano Fashion Week in September. At the Budapest Select Collective Fashion Show, famous professionals watched the presentations of Hungarian brands, and visitors, including the largest international buyers, came to the Fashion Hub exhibition space for a week, several of whom were individually interested in the designers.

During Milano Fashion Week in September, the participants of the joint International Mentoring Program of the Camera Nazionale della Moda Italiana (CNMI) and the Hungarian Fashion & Design Agency (MDDÜ) were given the opportunity to present pieces from their latest SS22 collection. This year, the Budapest Select Collective Fashion Show and the Fashion Hub exhibition ensured that interested parties and buyers could get to know the works of talented domestic designers as widely as possible.

The ABODI, CUKOVY, Elysian and Kata Szegedi presentations were watched by such famous professionals as Sara Sozzani Maino, Riccardo Grassi or Carlo Capasa, and many international buyers were also among the spectators. The interest in Hungarian talents did not abate even after the catwalk shows, as visitors came to the Fashion Hub exhibition space for a week to see the works of ALMA, Kata Szegedi, NINI and ZIA Budapest, including renowned professionals such as Suzy Menkes, journalist and fashion icon.

The brands also gained a serious sales opportunity, as many international buyers visited both the Budapest Select Collective Fashion Show and the Fashion Hub exhibition space. Among others, Beams, Biffi Milano, Bloomingdale's, Concento, Galeries Lafayette, Rinasciente and Selfridges were represented, several of which also viewed the designers' collections separately.